The digitalization of our world has created new codes, underpinned and driven by INFLUENCE and CONVERSATION.
78% of brands relied on influencers in 2017*
* Launchmetrics, 4thannual report “The state of influencer marketing in fashion, luxury and cosmetics in Europe and the United States 2018
Brands turn to creative partnerships to differentiate their strategies, communicate with their communities, and build long-term relationships.
Because creative partnerships focus on passions and speak to the heart.
92 400 000 LIKES, SHARES, RETWEETS… ANNUAL ENGAGEMENT IN DIGITAL CONTENT TAGGED #COLLABORATION #COLLAB
* 2017 (May-December)
BUT Brands’ creative partnerships are often the fruit of intuition, opportunity or even chance.
UNDERESTIMATED: Brands don’t realize what a powerful impact they can have.
POORLY MANAGED: The target, community and artist are often poorly defined, without a vision or any thought to brand performance.