PARIS CALLING CREATES ART CLASH, A NEW HYBRID ENTITY
TO FOSTER CREATIVE COLLABORATIONS FOR BRANDS
BY COMBINING TRENDS, DATA, ARTISTIC RECOMMENDATIONS AND ACTIVATION.
AN OBSERVATION

The digitalization of our world has created new codes, underpinned and driven by INFLUENCE and CONVERSATION.

78% of brands relied on influencers in 2017*
* Launchmetrics, 4thannual report “The state of influencer marketing in fashion, luxury and cosmetics in Europe and the United States 2018 

Brands turn to creative partnerships to differentiate their strategies, communicate with their communities, and build long-term relationships.
Because creative partnerships focus on passions and speak to the heart.   

92 400 000 LIKES, SHARES, RETWEETS… ANNUAL ENGAGEMENT IN DIGITAL CONTENT TAGGED #COLLABORATION #COLLAB
* 2017 (May-December)

BUT Brands’ creative partnerships are often the fruit of intuition, opportunity or even chance.
UNDERESTIMATED: Brands don’t realize what a powerful impact they can have.
POORLY MANAGED: The target, community and artist are often poorly defined, without a vision or any thought to brand performance.

A NEW WAY OF WORKING

ART CLASH applies SOCIAL LISTENING to the forming of creative partnerships for the first time.

This strategy aims to rationalize the process by QUANTIFYING THE POTENTIAL OF ANY GIVEN PARTNERSHIP (notability, engagement, audience, etc.) AND ANALYZING THE PARTIES’ FIT (comparison of the two communities, values, interests, points of contact, etc.), all while valuing the brand’s creativity.

Revolutionary new method based on three steps, all linked to data:
1 Decipher creative trends and new aesthetics
2 Choose the best partner for collaboration
3 Create buzz around the partnership

 

ART CLASH, A GLOBAL SOLUTION
  • BRAND STRATEGY : brand diagnostic, review of the project and definition of KPIs
  • TRENDS & FORECASTS : deciphering of artistic trends, new aesthetic preferences 
  • SOURCING AND RECOMMANDATION : ART CLASH findS the artist, brand or partner who can best showcase your brand’s world
  • AGENT  : we put you in touch and manage the partnership (relationship, finances and legal aspects)
  • RECOMMANDATION AND BRAND STORYTELLING
  • ACTIVATION STRATEGY : identification of the most pertinent touchpoints 
  • ARTISTIC DIRECTION : creative guidance for the project and development of different formats and media versions 
  • DIAGNOSTIC & REVIEW : analysis of brand perception before the project and assessment following the close of the project
ARTISTS TO FOLLOW
Know more
Contact us at hello@pariscalling.fr
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CONTACT

33 rue de Naples
75008 Paris,
France.
Eager to start working on
a project with Paris Calling?
hello@pariscalling.fr
+33(0)1 80 05 17 20

Interested in
working for us?
job@pariscalling.fr
+33(0)1 80 05 17 20

press contact :
benjamin girard
presse@pariscalling.fr
+33(0)6 64 37 09 62

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CREATIVE DESIGNERS
CREATIVE DESIGNERS