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Cointreau

Travel Retail 2019 Gift Box

Paris Calling worked on a new concept for Cointreau's travel retail products, aiming to convey a single message: with one bottle of Cointreau, you can make a host of different cocktails. The agency highlighted the ways Cointreau invites consumers to be creative thanks to its versatility in different cocktails. Paris Calling choose to feature a factory on the gift boxes to highlight the artisanal manufacturing process that creates the liqueur. It sheds new light on the different steps involved, showcases the natural ingredients used, and alludes to the product’s versatility in cocktails via symbolic glasses of different shapes and sizes.

Brand Strategy

Communication

Design

Retail

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Lanfoster - agence de communication / irregulart
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CREATIVE DESIGNERS
CREATIVE DESIGNERS