Paris Calling revamped the packaging charter for Dessange. The goal was to premiumise the brand and optimise readability. The agency chose to create text blocks to make the different franchises more identifiable and to improve visibility of hair benefits. As for the finishing touches, Paris Calling opted to alternate transparent and metallic areas to improve the products’ lines. Last but not least, the agency reintroduced the JD monogram in a tone-on-tone aesthetic. It serves as a guarantee of the expertise behind the formula.