For the holiday season, Paris Calling once again showcased Diesel’s bold, rebellious spirit. Tradition is overrated, so the agency designed gift boxes for those who don’t want to wait to open their presents. Thanks to graphic design, the crumpled wrapping paper appears incandescent. Light makes it look metallic, almost architectural. This visual says much about the originality and impertinence of the fragrances inside. You don’t have to be good to be spoiled!