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Diesel

Spring 2019 Box set

Diesel is more than a brand – it’s a quirky mindset and bold view of the world, a will to see the established order in a new light. For the spring box sets, Paris Calling takes up this philosophy and reinterprets the usual fragrance codes to focus on games. In a video game world, the bottles come to life and become challenges consumers must rise to. A fun and provocative way to evoke the brand’s values while creating a positive new story around the fragrances.

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75008 Paris,
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CREATIVE DESIGNERS
CREATIVE DESIGNERS