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Guerlain

Shalimar
L'Eau Si Sensuelle

Guerlain launched a new version of its famous Shalimar fragrance, Parfum Initial L'Eau Si Sensuelle. For this fragrance, Paris Calling developed a contemporary take on the Shalimar myth.
The agency designed an illustration to be the focus of the packaging, to set the sweet sensuality of the fragrance in movement. Nude hues and lace evoke the light notes of bergamot and grapefruit while the arabesques subtly allude to the more oriental notes: Damask rose, vanilla and jasmine.

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CREATIVE DESIGNERS
CREATIVE DESIGNERS