Paris Calling created the brand identity for La Provençale, a new organic brand infused with olive oil. The agency showcases this treasure for the skin, highlighting the rich and precious nature of the fruit with bottles in a range of dark, concentrated green hues. Many of the bottles feature translucent materials to let the formulas show through and enhance the sensory experience. The label is a nod to the apothecary aesthetic and stamps the products with their names and a logo inspired by engravings of 19th-century olive pickers. Last but not least, a hint of gold gracefully highlights the range’s different shapes. An authentic and elegant world for this new brand, which is leading the way in upmarket organic skincare.