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Mixa

Maïsha Africa Limited Edition

Paris Calling worked with Mixa to celebrate the 10th anniversary of the brand’s shea butter range. With Sonia Rolland as the range spokesperson, the agency wanted to use the range to highlight the good work of the Maïsha Africa organisation, which was founded by the former Miss France. After creating the organisation’s new identity, Paris Calling developed a pattern in line with that world – motifs inspired by traditional Rwandan Imigongo art, in warm colours that evoke the radiant optimism of the local population.

Communication

Design

Identity

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Lanfoster - agence de communication / irregulart
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CREATIVE DESIGNERS
CREATIVE DESIGNERS