Paris Calling supported Vanderbilt as it revamped its brand identity. The agency modernized the swan at the heart of their logo. The focus was on simplification and refinement to showcase the animal’s role as a symbol of freedom and grace in a pared-down, immediately recognizable logo. Paris Calling also optimized the Vanderbilt packaging charter, introducing a frame on the face of the packaging that combines floral and feather motifs to create a unique expression of the brand’s identity. Lastly, the agency developed a new product: JARDIN A NEW YORK. A fragrance that evokes the place Gloria liked to go to relax in the heart of New York. The fragrance provides a haven of peace and tranquility and a breath of fresh air in the heart of a bustling city.